5 Comprehensive Modules
Choose Your Learning Path
Buy individual modules for $1 each, or get the complete course for just $5. Each module includes practical assignments and a completion certificate.
1
Build your marketing foundation
Foundations of Social Media Marketing
Understand the role of a Social Media Marketer, explore career paths, and learn the basics of brand building and online presence.
ChatGPTPerplexityNotion AI
2 Lessons
Self-paced
Certificate
Lessons Included
1Introduction to Social Media Marketing
- Role of a Social Media Marketer
- Career paths (freelancer, agency, in-house)
- Major social platforms overview
- Organic vs Paid Social Media
- Core KPIs and metrics
2Brand Basics & Online Presence
- Brand identity fundamentals
- Brand voice, tone, and positioning
- Personal vs business branding
- Profile optimization best practices
Practical Assignments
Analyze 3 brand social media accountsCreate a brand identity cheat sheetOptimize a social media profile
2
Create content that converts
Content Creation & Strategy
Learn how to develop effective social media strategies, build audience personas, and create high-performing content.
ChatGPTSparkToroCanva AICapCut
2 Lessons
Self-paced
Certificate
Lessons Included
1Social Media Strategy & Audience Development
- Target audience and persona development
- Content pillars and planning
- Platform-specific strategies
- Community management basics
2Content Creation & Performance
- High-performing content formats
- Social media copywriting
- Visual storytelling basics
- Content performance metrics
Practical Assignments
Build 2–3 audience personasCreate a 30-day content calendarCreate 6–9 social media postsEvaluate engagement metrics
3
Master Meta Ads
Paid Social Media Advertising
Learn how to create, optimize, and scale Facebook and Instagram advertising campaigns using Meta Ads Manager.
ChatGPTMeta Ads ManagerAdCreative.ai
2 Lessons
Self-paced
Certificate
Lessons Included
1Meta Ads Manager Fundamentals
- Meta Ads Manager structure
- Campaign objectives and funnels
- Audience targeting and retargeting
- Budgeting and bidding
2Ad Creatives, Optimization & Scaling
- Ad creative best practices
- A/B testing methods
- Key advertising metrics (CPC, CPM, ROAS)
- Campaign optimization and scaling
Practical Assignments
Build a mock Meta ad campaignCreate custom and lookalike audiencesDesign 3 ad variationsOptimize an underperforming campaign scenario
4
Measure what matters
Analytics & Reporting
Learn to analyze social media performance, extract insights, and communicate results to stakeholders professionally.
Google AnalyticsChatGPTHootsuiteLooker Studio
2 Lessons
Self-paced
Certificate
Lessons Included
1Social Media Analytics & Insights
- Platform analytics dashboards
- Engagement vs conversion analysis
- Data-driven decision making
2Reporting & Marketing Effectiveness
- Marketing reporting fundamentals
- Presenting results to stakeholders
- Measuring ROI and effectiveness
Practical Assignments
Analyze a social media analytics reportIdentify improvement opportunitiesCreate a professional social media reportPresent insights and recommendations
5
Work smarter with AI
AI & Automation
Master AI tools for content creation, advertising, and marketing automation to become a modern, efficient marketer.
ChatGPTMidjourneyRunwayZapierMake
2 Lessons
Self-paced
Certificate
Lessons Included
1AI for Content, Strategy & Advertising
- AI applications in marketing
- AI-powered content creation
- Ad copy and creative generation
- Prompt engineering basics
2Marketing Automation & AI Workflows
- Automating content planning and posting
- AI tools for analytics and reporting
- Chatbots and automated engagement
- Ethical use of AI in marketing
Practical Assignments
Generate AI-assisted contentCreate AI-driven ad creativesBuild a basic AI marketing workflowDevelop a complete AI-powered social media strategy